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Archive for the ‘Profitable Copyrighting’ Category



PostHeaderIcon Tips for Setting Your Copywriting Rates

Have you ever wondered what exactly is up with Profitable Copyrighting? This informative report can give you an insight into everything you’ve ever wanted to know about Profitable Copyrighting.

A copywriting job can mean brisk business, especially for writers who have the skills and experience. However, that is only if the writer knows how to strategically price his copywriting services, something that can be very tricky, especially for beginners. Setting a rate for copywriting can be confusing, particularly because you don’t want to overcharge and turn away prospects or undercharge and not be paid what you deserve. Here are some of the most important things that you should consider when setting your copywriting rates:

Different copywriters charge different rates

This is due mainly to the type of skills you have, your writing expertise and experience. Beginner copywriters, for example, cannot charge the same rates as more experienced ones.

The key here is to prove that you can deliver. Even if you have the skills but don’t have the experience, it can take a while before you can charge a rate as high as those charged by a copywriter with more experience than you do. This, even if you will be writing on the same topic. A Web article, for example, may cost only $75 for a beginner copywriter while a more experienced copywriter may charge at least $120.

The type of writing and topic

The type of writing project and its topic will also affect copywriting rates. An article written on a general topic, for example, may be charged at a lower rate than a write-up about a project with a specialized topic. Article writing, newsletters, brochures, ads, ghostwriting a book, news stories, press releases, etc. ? require different types of research and styles of writing.

The type of research that has to go into writing will also influence the rates ? the more difficult, intricate and technical the writing needs to be, the higher its rate. Extras that add value to a copywriting service such as search engine optimization or writing using HTML can also allow a writer to charge more.

To give you an idea how much copywriters charge for their services, here are some ballpark figures you might find useful:

For articles that will appear on a website, copywriters charge anywhere from $100 to $400 per write-up. If you choose to charge by the hour, the range can be anywhere from a low of $50 to around $85. For Web content that will fill 10 pages, you might want to charge for about $1,000 to $1,500, depending on the type of content.

Those of you not familiar with the latest on Profitable Copyrighting now have at least a basic understanding. But there’s more to come.

For press releases, copywriters often charge from $300 to around $600 while others may charge lower, starting at around $100 or $150.

For sales letters, freelance copywriters usually charge a whopping $1,000 to around $2,000 per letter. Some, such as those still building their portfolio, can charge from a low of $200 to around $500.

The number of wordS

Many copywriters charge per word while others prefer a set number of minimum words per write-up. These become the basis of their copywriting rates. For example, a copywriter may charge a lower rate for a 300-word write-up than he would for a 500-word article.

The frequency of the writing project

There are different copywriting rates set for one-time writing projects and for continuous assignments. Copywriters will generally charge a slightly lower copywriting rate for continuous projects than for one-time only articles.

After service
As part of their copywriting services, copywriters often allow one revision per article which is included in the set rate. Further revisions and additions are sometimes billed extra or based on a per hour rate. Copywriters may charge from about $30 to $70 an hour to make their revisions.

Self-marketing

Believe it or not, how much you can charge for your copywriting rates will also depend on how well you can sell your writing skills. If you’re unsure of what to charge and less confident about your writing, you’re likely to charge a rate that is less than what’s reasonable for your level of skills and experience. Know your skills and be confident so you will never have to charge an unreasonable rate.

About the Author
By Anders Eriksson, who just launched this URL Shortening Service, working exactly like TinyURL.com!

PostHeaderIcon 7 Ways to Show Authority in Writing a Copy

When you’re learning about something new, it’s easy to feel overwhelmed by the sheer amount of relevant information available. This informative article should help you focus on the central points.

One of the goals a writer has in copywriting is to convince the reader. Good, authoritative copy is very easy for readers to trust because it sounds more truthful and caters to their wants, needs and interests. As a result, response rates are better and there is a higher likelihood that the desired results are achieved. Integrating a tone of authority in writing a copy is a studied process but it is not entirely impossible. Here are the top 7 ways you can improve your copy and make it more influential and convincing:

Know your topic

Never write copy about a subject you have little or no knowledge about. If you want to prove you have authority in writing that copy, you should be able to show your audience or readers that you know exactly what you are writing about. Your readers can tell if you’re only bluffing.

Prove your experience

Another way to show you have authority in writing copy is by proving you have the correct experience about the subject. You can’t write about rocket science with authority if the closest you’ve ever come close to a rocket is by watching a fireworks display.

Use your USP

Every product, idea or statement has a USP or unique sales proposition. Find out what yours is when writing copy. The USP will help define your statement and make you stand out from write-ups that have a similar idea. You can use this to your advantage to create authority.

Make the statement clear so your readers will understand immediately the message you are trying to put across.

State the benefits and advantages

Those of you not familiar with the latest on Profitable Copyrighting now have at least a basic understanding. But there’s more to come.

There will always be disadvantages or limitations to your product, idea or statement. Instead of detailing them to your readers, focus on the advantages and benefits. Tell your readers what it can do and what it can’t do.

If you’re promoting a bicycle, for example, you don’t have to state that it’s not as fast as a car. It can’t fly but it can help its user reach his destination. It’s cheap, doesn’t pollute the environment and can even be an instrument of fitness.

Use facts

Embellishing your statements may sound harmless but the effect on your readers may not be advantageous to you. Consumers and readers are a bit sensitive and they will take it personally if they find that you were pulling the wool over their eyes. There is nothing that works as fast as an overstatement to decrease your credibility.

If you want to have authority in writing copy, state only the facts ? statements that are easily verifiable.

Back up your claims

Authority in writing copy is similar to writing news stories ? you need proof of your statements. If you make one, make sure it’s backed up by details and figures that may be corroborated. If there is a study, research or statement made by an expert that will support your claim, use that as well. So in case someone asks, you can point them to the reference that will support what you said.

Don’t mess with the language

If you want to be trusted as an authority in writing a copy, make sure you take care to show good grammatical and spelling skills. Nothing destroys an authoritative position than bad language because it speaks of carelessness and a lack of knowledge. If you want to be seen and accepted as an expert, show respect for your readers and write well.

About the Author
By Anders Eriksson, who just launched this URL Shortening Service, working exactly like TinyURL.com!

PostHeaderIcon Headlines and Tone Testing: Are You Able to Get Your Message Across?

When you think about Profitable Copyrighting, what do you think of first? Which aspects of Profitable Copyrighting are important, which are essential, and which ones can you take or leave? You be the judge.

Writers often depend on headlines to create appeal for their write-ups. Headlines, after all, are often the first line of writing that a person reads when he comes across an article, news story or book. A headline can create curiosity, stir up interest and generate wonder. The tone of the headline also affects the readers’ response and elicits reactions right then and there. For proper headline creation and tone testing, here are some things to keep in mind:

The headline should set the tone

Whether your write-up is upbeat, formal, businesslike, provocative, engaging or a call-to-arms kind of thing, the tone of your headline should reflect it. Very often, your goal as a writer helps set the tone of the headline and the subsequent body of the write-up.

Are you trying to give information? Raise a question? Intrigue the reader? Create a sense of urgency? Decide on the goal of your write-up first and this will help guide you on finding the tone for your headline.

Write down the keywords that define your article

This is especially important if you will be writing for the Web and quite useful even if you will be writing for print. Keywords are words that reflect or represent the main idea or topics that will be found in your article. These keywords should then be found in your headline.

Although some keywords are rather neutral in tone, there are some that best express the feelings or emotions that you might find appropriate for your write-up. Write these words down so you can decide later which one to use to achieve the best effect. When you go through tone testing later, this effect will be easier to determine.

The information about Profitable Copyrighting presented here will do one of two things: either it will reinforce what you know about Profitable Copyrighting or it will teach you something new. Both are good outcomes.

Write down the words that reflect the tone of your headline

Some words, like adjectives such as ‘truly’, ‘really’ and ‘absolutely’ set the tone of the headline, making it seem like what you have to offer is the ultimate. These words give a sense of exclusivity and can help your headline stand out. ‘How to’, ‘Guide to’ and ‘Tips for’ are often used in headlines to set the tone for an instructional article. Action words, on the other hand, set the tone for enthusiasm, making the headline sound urgent.

Tone testing
So how do you know that you truly have the right tone for your headline? Test it. Go online, use at least three search engines and type the headline you’re planning to use. Use the exact words initially to test the headline.

Once the search engine has produced a listing of results, go to the top 3 or 5 of these links and check how relevant your headline is. Read the articles as well and check if the tone is similar to the tone of writing you wish to use.

As part of the audience, you should be able to tell if the tone of the headline works. Test it against your reaction and how you responded to the headline and the subsequent body of the article. Check reader reactions in the comment section as well. There’s a good chance you’ll find frank assessment of the write-up there. Then use what you’ve learned to apply in your own writing.

Test the tone with a limited audience. Try showing the headline to friends and ask them what they think. More importantly, ask them what kind of emotion/s the headline produces. If the answer is exactly what you intend the headline to create, you’re on the right track. If not, revise the headline.

You could also tone test the headline by posting it online. Then change the words strategically to see the kind of reaction you receive. Once you achieve what you want, stick to that headline.

There’s no doubt that the topic of Profitable Copyrighting can be fascinating. If you still have unanswered questions about Profitable Copyrighting, you may find what you’re looking for in the next article.

About the Author
By Anders Eriksson, who just launched this URL Shortening Service, working exactly like TinyURL.com!

PostHeaderIcon Simplicity Rules in Copy Writing

This article explains a few things about Profitable Copyrighting, and if you’re interested, then this is worth reading, because you can never tell what you don’t know.

The adage?Simplicity is Beauty? does not only apply to individuals but it will also benefit you if you’re into copy writing. The simplicity rule should also apply on your copy. You can be a learned writer from your school but the style can be that which is impersonal, rigidly structured and formal.

To attract visitors to your site, being simple is good. Since readers are primarily interested on what you have to say, you may entice them to read on or discourage them and give up. Creating a simple yet concise and clear copy that is easy to read and comprehend is the best way to inform your clients of your point. Here are some easy tips to simplify your website and make it a winner:

1. Create simple and clean designs with a clear navigation system. You can repeat the images, colors, formatting and text throughout the site since guests will not wonder if they have unintentionally left your site.

2. For your background, use contrasting colors and avoid using light texts on light backgrounds. Dark texts are easier to read on a light background. Be careful with your background patterns since they can obscure the site’s content instead of flattering it. Avoid underlined or blinking texts. These texts may annoy and distract visitors. Your hyperlinks must be the only documents underlined on your site.

3. Make your copy easy to read, understand and use. Try your best to be lucid. Use simple words; those that are used for everyday speech. Use terms that are not to vague and very understandable. Don’t be too stuffy; remove pompous words and replace it with plain words. Minimize complicated gimmicks and constructions. If you can’t give the information directly and briefly, you must consider writing the copy again.

I trust that what you’ve read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

There are multi-syllable words that can be replaced by simple terms. For example, information can be replaced by a simpler word ?facts?, demonstrate can be replaced with ?show?, gratis with ?free?, regarding with ?about?, etc. Check each word and ask yourself if there are words that can still be simplified to lessen the syllable length. By this method, the words can easily roll off the readers’ tongue and they can easily remember them as they read.

4. Check your spelling and check spelling errors. This will not earn your site too many visitors. because this will make your page look unprofessional. You can utilize a spell checker such as the HTML Toolbox.

5. Don’t be over chatty and suspense killer. Surprises in the middle of one sentence is not informative, rather very irritating. Do not be too arrogant as well; don’t be too boastful in presenting your visitors of your intelligence and cleverness. This will not impress them but will surely bore them. Remember that your aim here is not only to present the readers of what you have but also to encourage them.

6. Do not be overly instructive. If you have so many words beginning with expect, consider, compare and imagine, the readers might think that what they’re reading are stylebooks or textbooks.

Writing a simple copy is vital since your goal is let your visitors understand what you’re trying to inform them with less effort on their part. The visitors wouldn’t want to spend long hours just figuring out what your site is all about.

You should aim to entice visitors to immediately click the order button without second thoughts. So write simple and win them all!

If you’ve picked some pointers about Profitable Copyrighting that you can put into action, then by all means, do so. You won’t really be able to gain any benefits from your new knowledge if you don’t use it.

About the Author
By Anders Eriksson, who just launched this URL Shortening Service, working exactly like TinyURL.com!

PostHeaderIcon How to Set Up Your Copy

Writing web copy can be tricky: you need to set it up in such a way that you are able to address the needs of your target market. Moreover, web copy is not like any other written or printed piece of writing: it has to be written concisely, with all the pertinent details shown so that the person reading the copy will pick up all the main ideas immediately. In the world of the Internet, writing the right web copy is important: people do not visit a website and read every single word in it, but they do need to get the right information in the least amount of time. You, as a copywriter, need to address their needs.

In particular, you need to answer four basic questions when writing web copy. First, why are your visitors at that website and why should they be there? Are they in need of a product or service? Do they fit a particular demographic that needs your help? Second, what should they do? Should they buy your product or service? Should they call you? Provide your visitors with a road on which to travel instead of telling them that they should get to a destination by their own terms.

Third, answer why your visitors should even do anything. Should they buy a product or service to get themselves out of a financial rut? Should they buy something from you so that they can enjoy life better? Finally, what should they do next? Should they go out and buy things, save money, ask for more help? What should they expect from you?

Remember these four basic questions when you set up your copy. You will need maintain consistency in your look and tone, moreover, so that when people read through your copy, they will feel comfortable and not have their brains scattering all over the place, what with the multitude of ideas that you present.

You may not consider everything you just read to be crucial information about Profitable Copyrighting. But don’t be surprised if you find yourself recalling and using this very information in the next few days.

When setting up your copy, remember that you need to keep it from looking like a sea of text. Break up your pages and format information your information into smaller pieces of text. If you have a well-formatted page in a single font that is easy to read, it can be more inviting, and can actually beckon potential customers to start reading. Moreover, provide some white space: don’t have very large paragraphs so that your customers’ eyes can be soothed and relaxed as they skim over the page.

When formatting between paragraphs, leave two empty lines beneath the paragraph, as well as after every title and heading, in order to mark off and delineate ideas. This can provide white space, as well as a logical division of information that can tell your customers what to think and how to organize their thoughts. If you must use large amounts of text, keep them in narrow columns so that your customers do not have to read from one end of their computer screens to the other.

Subheadings can help you out and make your work more interesting and accommodating. In fact, they can aid visitors in scanning through the text and knowing what ideas to expect and where to find something that they are looking for. Have attractive titles, too, so that you can better catch your visitors’ attention.

These are only a few tips that you may want to use in setting up your copy. For more tips, look through effective web copies and see what makes them tick. Moreover, practice so that you can produce better copies every time.